Presentation to "us" and the tourists

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Irish celebrating Bloomsday in Dublin

Is the self-presentation of history always for tourists? What's the difference between presenting-and-celebrating your history, and doing it for the tourist gaze?

The first can become the second; this is always possible because places have exteriors. The self-presentation may be not to attract cash but to bring in a flow of loyalty and identification with the community, resources of symbolic capital.

In today's world larger communal identities are disputed, so such celebrations often seem to belong to particular groups rather than to "us," and so they easily become tourist attractions.